Although the majority of products and services offered by companies worldwide are of a cyclical nature There are only a handful of consumer sectors that provide an investment opportunity regardless of the economic cycle that the economy is in. One of these industries is gambling. Whatever the economic situation it is common to see people at a casino or betting hall. To diversify a portfolio, gaming is one of the interesting areas to invest in. The gaming industry has an active lobby that will not let it fall. One need not be a candidate for a gaming licence or even invest in a casino to raise a bet for this sector. Stock markets and bond markets offer a variety of options to gain exposure to gambling business.

Before investing in the market, let's learn few basic aspects about the market. Gaming encompasses a variety of betting activities such as betting on sports and races events, casinos, poker, or slot machines. These companies can be among two kinds: American-styled gaming which is modeled on traditional European-style gaming which consists of gambling shops that retail. With the advent of internet a third type of gaming companies have been created that concentrate on online gaming. This involves both the suppliers of operating platforms and software and host betflik gambling companies which offer gaming products to players on the internet.

Historically, all forms of gambling were considered illegal. Numerous illegal operators operated on regional level due to existence of a high demand for the industry. This led to a shift in the perception of gambling activities and the governments of all countries have legitimized gambling as a leisure or recreational activity. This resulted in widespread development of casinos (mainly in US) as well as betting stores (in Europe). As the times changed the introduction of new products like slot machines off course betting, phone betting, and finally online gambling. Although the majority of nations that permit gambling do not allow the internet gambling market, European countries have been the pioneers in this field. In the 2000s, UK followed by Italy and Spain legalized online gambling and allowed for a new kind of players in the market.

While highly regulated the gambling industry, both on land and online gaming have turned into lucrative businesses. Investors who want to get into the gaming sector could invest in companies that have shares listed in stock exchanges for instance William Hill. Furthermore, some of the gaming companies have outstanding bonds, giving good opportunities for fixed income investors to be exposed to the gaming industry. However, the sector is heavily regulated, is subject to technological advancements and has high operational gearing. Investors should seek out financial advisors who are able to access these potential risks of the bond and match it to the client's risk-taking habits and offer recommendations for investment.