Have a website but have no idea how to use it? Have you ever heard of SEO? If you haven't it's time to research it! SEO (Search Engine Optimization) is the number ONE factor companies should focus on for their website.

How do you define SEO?

SEO refers to the way you're listed by Google or how your site is being discovered online. This is very important for people with websites, whether you know it or not. Many people don't budget enough funds in their marketing plans for their websites, and that hurts them! How you rank on Google is how people are finding your website. Investing money in your companies website will help you over the long term.

How do I begin?

If you own a WordPress website, SEO is super easy to put in place on your site! There's a plugin you can download called, Yoast SEO. Yoast is a super simple tool that can help companies get ranked for keywords! After you have downloaded Yoast then, visit each page in the backend of you website and choose a keyword for that page.

Keywords

Keywords can either make or break your website. Using Google Analytics it is possible to discover the keywords that will aid your site's ranking on Google. Spend some time researching your keywords, and then choose the right ones. If you use Google Analytics you will find a couple of different numbers. Don't stress! The primary thing to focus on is the level of competition for your chosen keyword. When you choose a search term, Google Analytics will tell you how high the competition for that keyword is. Be careful. If you are not a large company and you pick an extremely competitive keyword, you most likely will not rank. Search for your keyword and find a similar search term that has a "low" competition.

Another tip, don't use your keyword several pages. If you choose a keyword on one page, be sure to research a similar keyword however, not exactly. The same keyword on more than one page can result in your pages fighting for the top position. Your pages could compete against each other to rank and will most likely not be ranked even.

If you have to use the same keyword, create one page to be a "capstone" Article page. This will make it easier to separate the most important pages from the page with the same keyword. But only use this if you NEED to.

Search Engine Optimization Ranking, SEM Rush

Once you've got your keywords, it is important to keep track of how they're doing. My top choice of website to do doing this is SEM Rush.

SEM Rush will allow you to determine how your website is performing on Google. Make sure to run an initial report prior to looking for keywords so that you can evaluate how it began and what it's performing after all the efforts. The most effective thing to do is to run a report at least once a week. This will help you monitor how your keywords perform. SEM Rush will also Crevand SEO run other reports on your behalf. It will tell you if you have any broken backlinks or need to create alt text for your images. These factors will help with your SEO rankings.

Wrap it up

It is essential that you run all reports necessary and study SEO. SEO is a huge element in marketing, and it can be a major boost to your website. By investing in SEO will help you drive a lot of new and returning visitors to your site! Read articles and study up because this will transform your business!